Lincolnshire Farmstays

Key Features:

  • WordPress CMS (Content Management System)
  • Site Kit
  • Block Editor
  • WP Air BNB
  • SEO

About the client

Lincolnshire Farmstays is a quiet, luxurious retreat in the heart of the Lincolnshire wolds. Featuring 3 unique types of accommodation, Edward and Elizabeth needed a website that could convey the juxtaposition of a traditional historical farmhouse, a luxurious lodge inspired by New Zealand architecture and authentic 1920’s Traveller wagons. As with many other retreat providers, Air B&B as well as other hotel booking websites had previously been used to capture bookings, which poses several challenges in navigating booking site algorithms. Edward and Elizabeth wanted to create a beautiful. sleek website to advertise their retreat and appear more highly in search results for stays in Lincolnshire. The site needed an easy to add to Content Management System (CMS) with a block editor so that they could easily upload new photos and videos. They also requested an easy to use dashboard so they could measure and track site traffic against their listings on booking sites. To establish their authority at the beginning of their SEO journey, we connected the website to Air B&B to display social proof in terms of reviews and keep their bookings in one easy to use place.