If you run a business, you aspire to or you run a website, having a blog is an essential part of your marketing toolkit. The benefits of having a blog are numerous, so let’s evaluate why!
1 – Its free advertising
If you already have a hosting plan with a website development company, or even directly through major Web hosts such as WordPress, Shopify or Wix then you will already have the option built into your plan. The benefits of posting through your website host is that it posts to a whole community of users who also use the same web host, and may just be looking for your product or service. This helps…
2 – It’s an excellent way to build up your email marketing list
Email marketing is one of the most underrated forms of digital marketing. If a user or website visitor really likes your blog, they may decide to subscribe! Once a user has subscribed to your email marketing newsletter or subscription you can offer more related content, and the chance to persuade them into becoming a paying customer.
3 – Cut down time
With the option to post to your social networks, and publish at set dates and times, you can educate or entertain your reading list on your schedule. This can come in especially handy for when you have blocked out weeks, you decide to go on holiday, or you just need a bit of you time. If you have a blog covering an issue such as mental health, you can easily give it a refresh and re-publish the blog each year.
4 – Social networking
The benefits of being able to re-use your content doesn’t stop with your website! The integrations in the pre-publish checks for your blog give you the option to add snippets of what your article contains, or entices your social media following to give it a read. Remember to create entertaining or educational content, because a blog with no value for its readers, is a blog that won’t get far. By doing this, you can also make great connections with other people in the blogging community which is a great way to network.
5 – It increases your website’s traffic
In SEO, having a blog can create what Ascendant Content refers to as ‘access points.’ The idea is essentially that by writing on a variety of topics, you are maximising the chance that someone will come across your website whilst looking for a service you offer or a topic that you are an expert in. Using the correct amount of keyword density can also help you rank more highly for the keywords you want your customers to find you by.
6 – Answer your audiences questions before they even ask
Whether you utilise SEO or not, having an engaging, informative or educational blog (ideally all 3!) should be one of the first port of calls for your prospective customers to be able to convince themselves that they need your product or service.
7 – You position yourself as an expert
If a website user is scrolling through your website and they want to see a demonstration of your capabilities, a blog is the perfect way to demonstrate how you communicate and ascertain what the level of your expertise is. By doing this, you are also acting as a lighthouse by making other people aware that this is something you’re highly knowledgeable about, meaning the next time they are asked if they know someone who offers your services, they’ll remember you.
8 – It has material benefits!
You can monetise your blog in a number of ways; setting up subscriptions for premium content, featuring advertisements on your website, or even adding sponsored content! By also featuring guest posts, you can increase your domain authority by exchanging backlinks with the people that you guest post with.
Have we convinced you that you need a blog yet? If you require any assistance in creating a blog, creating content for your blog, or advice on what type of blog is for you please contact us below!