Finding keywords in SEO can be difficult if you are new to the subject but is one of the foundational building blocks of helping you start to rank highly in SEO. We’ve put together an article that teaches you how to choose the right SEO keywords for your website in six easy steps. Here they …
SEO stands for Search Engine Optimisation. As a short answer, it is the process of optimising your website so that you appear as high as possible in search results. It can also be referred to as a job title for those who work in SEO, as a process, or type of service. As SEO can …
This article covers one of my first experiences of working with a large international business, in updating a page one ranking blog. For scale, this blog had over 20 sub sections which each in turn were worthy of being called a blog in their own right. When copied to Microsoft Word, it contained 90 A4 …
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As with many clients, I have worked with some huge brands that due to non disclosure agreements I cannot publicly disclose the names of. This particular client was seeking something very sensitive in nature. Another leading rival in economic development for third world countries had collapsed, and this company was seeking a discreet way to …
Read more “Content writing for an market leader in international trade”
You can probably make an educated guess which brand this is, but as I honour my non-disclosure agreements I cannot reveal the name. This particular brand is renowned for cat food, litter and litter trays, scoops and cat beds. The brand was looking to create a database for new potential clients based off of their: …
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Operating in Oceania, this art collective specialises in showcasing contemporary art from emerging artists. As some of their artists specialise in textured oil paintings, they wished to answer an informational and commercial search intent for everything you need to know about the Impasto technique in textured oil paintings. If you are unfamiliar with SEO search …
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Through collaboration with a website designer in Kent, I offered SEO services to her clients. This particular client was already ranking quite highly in terms of SEO, and was a prominent B2B marketer with over 5,000 connections on Linked-In. If you are familiar with my retainers, I usually advise that Technical SEO on its own …
A natural health products company, Hippie Turtle Herbal Co is a company dedicated to relieving the issues of body, mind and soul with its herbalistic products. With muscle rubs, supplements, nootropic gummies and CBD products, ensuring the website design met the vision of founder and CEO Ashley Heeley was going to have it’s challenges. You …
The purpose behind a website visitors search does not have to be rocket science, and each offers a unique way to tailor your website and content to redirect them into an action that you want them to take. More commonly, this is referred to as a ‘funnel’ when it comes to mapping your website although …
Read more “The 4 types of SEO intent behind your website visitors search”
So you’ve probably heard all across digital marketing techniques the importance of creating an email newsletter, and you’re looking for ways to make your newsletter convert. You’ve come to the right place. Here are all the tips you need to create an email newsletter that communicates what your brand does, informs and entertains your readers, …
Read more “How to create an email newsletter that converts 2022”