Pete Lorimer
How to create an Email Newsletter that converts 2023
So you’ve probably heard all across digital marketing techniques the importance of creating an email newsletter, and you’re looking for ways to make your newsletter convert. You’ve come to the right place. Here are all the tips you need to create an email newsletter that communicates what your brand does, informs and entertains your readers,… Read More…
SEO Content Template
SEO content templates can offer a quick, effective way to generate content that ranks. However SEO software is not always affordable for all businesses. Because of this, we’ve put together a guide on what you need to include to help get your content ranking in terms of SEO without the need for SEO software. Choose… Read More…
What do I need to know about Hosting?
When it comes to establishing an online presence, choosing the right hosting provider is a critical decision. Hosting is the foundation of your website, determining its performance, reliability, and security. However, the world of hosting can be overwhelming, especially for beginners. In this article, we’ll cover everything you need to know about hosting, empowering you… Read More…
What is Cybersecurity?
What is cybersecurity? Cybersecurity is the digital equivalent of security in the physical world. You wouldn’t leave the back door to your business premises open to thieves when you go home at nighttime, which is precisely why you need to know what it is, and why it is important for your business. In this article… Read More…
7 Reasons why you should refresh your website
In today’s economy, refreshing your website might be lower down on your priorities as a businessman or woman. However it is exactly because of this, that you may need to consider giving your website an update, and this is why. 1 – Old design’s just don’t sell When your website was first constructed, it probably… Read More…
The top 10 SEO mistakes to avoid
Search Engine Optimisation (SEO) plays a crucial role in driving organic traffic to your website and improving its visibility in search engine results. However, SEO is a complex and ever-evolving field, and making mistakes can hinder your efforts to rank higher and attract relevant visitors. However SEO can require a very specific and fiddly approach,… Read More…
9 reasons why your business needs a blog
If you run a business, you aspire to or you run a website, having a blog is an essential part of your marketing toolkit. The benefits of having a blog are numerous, so let’s evaluate why. 1 – Its free advertising If you already have a hosting plan with a website development company, or even… Read More…
Scalability in webhosting
Scalability in web hosting is often an afterthought when it comes to building your website. Getting caught up in the excitement of having your website built, it can be understandable not to look for a hosting provider or website builder that you utilise well into the future of your business and/or website.When your website traffic… Read More…
The 4 types of SEO intent behind your website visitors search
The 4 types of SEO intent behind your website visitors search each offer a unique way to tailor your website and content to redirect them into an action that you want them to take. Designing a course of actions for them to take is commonly referred to as a ‘funnel’ when it comes to mapping… Read More…
Influencer Marketing
Influencer marketing has become a new force in the digital marketing world. Nowadays, you can look for influencers on a range of influencer marketing platforms to help you grow your business. But what is influencer marketing? How do influencers help you grow your business? Below we explore what influencer marketing is through the benefits that… Read More…
How to set up a Google My Business Page
Google My Business profiles should be an essential part of your digital marketing toolkit. Acting as an additional search result with your website, creating and maintaining a Google My Business account has a wide range of benefits. These include but are not limited to: So how do you create a Google My Business account? 1… Read More…
The different types of segmentation strategies
The different types of segmentation strategies are often associated with email marketing, but can be used for other forms of marketing such as social media targeting too. Each can utilised to craft specific content to each area of your audience. In this article, we’ll cover the different types of segmentation strategies and what you can… Read More…
