Google My Business profiles should be an essential part of your digital marketing toolkit. Acting as an additional search result with your website, creating and maintaining a Google My Business account has a wide range of benefits. These include but are not limited to:
- Appearing in relevant, local search results for products, services or keywords listed on your website. This includes any reference to these in your reviews or Google My Business account.
- Creating social proof which can be embedded in your website to instil trust in your website visitors that you are reputable which can boost your conversion rate.
- Increase website visitor time on the site.
- Becoming an additional search result when someone uses a navigational search to look for your business. Read more about the 4 types of search intent here.
- Act as a contact point for your business.
- Can display your best products, services and testimonials.
So how do you create a Google My Business account?
1 – Sign up or Log in to Google My Business: Visit the Google My Business website (www.google.com/business) and click on the “Start Now” button. If you already have a Google account, sign in; otherwise, create a new account by following the prompts.
2 – Enter Your Business Information: Fill in your business name, address, and phone number accurately. It’s important to provide consistent and up-to-date information to ensure customers can easily find and contact your business. Choose the appropriate category that best represents your business.
3 – Verify Your Business: Google will require you to verify your business to ensure the accuracy of the information you provided. The verification process typically involves receiving a postcard by mail at your business address, which contains a verification code. Follow the instructions to complete the verification process.
4 – Optimise Your Business Profile: Once your business is verified, it’s time to optimise your GMB profile. Add a detailed business description that highlights your products or services. Include relevant keywords naturally to improve your search visibility. Provide your business hours, website URL, and other relevant information your would be customers would want to know.
5 – Add High-Quality Photos: Visuals play a vital role in attracting potential customers. Upload high-quality photos that showcase your business, including your logo, interior, exterior, products, and team members. Ensure the images are well-lit, properly cropped, and visually appealing.
6 – Encourage Customer Reviews: Positive customer reviews can significantly impact your online reputation and attract new customers. Encourage satisfied customers to leave reviews on your GMB page by providing excellent service and requesting feedback. Respond promptly to both positive and negative reviews to demonstrate your commitment to customer satisfaction. Your GMB account will also provide you with a link to send to past customers in the ‘get reviews’ section.
7 – Utilise Google Posts: Google Posts allow you to share updates, offers, events, or news about your business directly on your GMB page. Take advantage of this feature to engage with your audience, promote special deals, and keep customers informed about your latest offerings. Remember to use eye-catching images and compelling calls-to-action in your posts.
8 – Monitor and Respond to Customer Queries: Regularly monitor your GMB page for customer questions, messages, or comments. Respond promptly and professionally to demonstrate your attentiveness and provide excellent customer service. Engaging with customers helps build trust and encourages them to choose your business.
9 – Analyse Performance with Insights: Google My Business provides valuable insights and analytics about your page’s performance. Analyse metrics such as views, clicks, and customer actions to gain insights into your audience’s behaviour and preferences. Use these insights to refine your marketing strategies and better understand your target audience.
10 – Update Your Business Information: Keep your GMB page up to date with any changes to your business, such as new contact details, business hours, or services. Regularly review and update your profile to ensure accurate and current information, providing a seamless experience for customers.
Need help setting up a GMB profile?