SEO when done correctly leaves website visitors oblivious to the steps undertaken to help a website page reach page one of search results. However SEO can take many forms. Which to choose and how long it will take largely depends upon what you are hoping to achieve. If any of the following benefits are part of your long term business strategy, SEO may very well be for you.
- You want to be found locally or nationally above your competitors online. I.e – if you are a construction company, you’ll want to appear for terms such as ‘builders near me’. This is applicable for every industry.
- You don’t want to commit a huge long term budget to advertising.
- You want to improve your conversion rate whether that be in sales or lead generation.
- You’d like for your website to be continuously found years into the future.
- You are experiencing website issues or slow loading speeds which are resulting in a higher bounce rate. This is where website visitors become frustrated at poor functionality or loading speed, causing them to click off your website.
- You’re looking to create content that positions yourself as an authority, which answers customers questions before they even ask and helping your website to be found in a range of different ways.
This is not an exhaustive list, and like any form of marketing has drawbacks. SEO can be one of the slowest forms of Digital Marketing. This depends on how saturated the industry you are in is, the level of competition and due to there being over 2,000 different techniques that are involved in optimising your website to its fullest capabilities. Regardless if you’d like to get started or if you have any questions surrounding if SEO is for you, feel free to contact us with your:
- Website URL i.e Ascendantcontent.com
- Your industry if not otherwise stated on your website
- Any questions you have regarding the process