Demographics
The different types of segmentation strategies
The different types of segmentation strategies are often associated with email marketing, but can be used for other forms of marketing such as social media targeting too. Each can utilised to craft specific content to each area of your audience. In this article, we’ll cover the different types of segmentation strategies and what you can… Read More…
Average order values
Average order values (AOV’s) are a must to know if you run a product based and/or e-commerce business. By calculating your average order value you can build a truly sustainable business, which will help you to optimise how you market your products and where you can improve. So what is an average order value? An… Read More…
