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The 4 types of SEO intent behind your website visitors search
The 4 types of SEO intent behind your website visitors search each offer a unique way to tailor your website and content to redirect them into an action that you want them to take. Designing a course of actions for them to take is commonly referred to as a ‘funnel’ when it comes to mapping… Read More…
The different types of segmentation strategies
The different types of segmentation strategies are often associated with email marketing, but can be used for other forms of marketing such as social media targeting too. Each can utilised to craft specific content to each area of your audience. In this article, we’ll cover the different types of segmentation strategies and what you can… Read More…
